Bergdorf Goodman will be selling Sabyasachi’s traditional clothing line

Arguably India’s biggest fashion furore at present, noted designer Sabyasachi Mukherjee has made a grand statement by selling a full collection at Bergdorf Goodman after entering into a  51% strategic partnership with Aditya Birla Fashion and Retail Limited (ABFRL).

 

Though designer Sabyasachi Mukherjee is not alien to international fascination but like any artist he also aspires to put his work for the admiration of people hailing from different cultures. This is the second time he is collaborating with   Bergdorf Goodman. Last year, in the middle of the pandemic, Mukherjee launched his boho style jewellery line showcasing a 65-piece Haute Joaillerie collection featuring three edits — Chowringhee, The Sudder and Bengal Royale  at the New York store.
 
He has previously designed  collections for  other labels like Pottery Barn, Thomas Goode & Co, Christian Louboutin and the H&M. Bergdorf Goodman will be selling Indian clothes (saris, lehengas among others) right next to international luxury brands. 
 
The collaboration suggests the willingness of the west to embrace the crafts of India, in a sense It’s a celebration of Indian crafts and heritage as it is the first time an Indian designer  has ever been invited to sell Indian clothes.
 

The range includes quilted silk trench coats in solid colours and lounge wear (approx ₹48,000 to ₹1.77 lakh), his signature hyper, mix-media printed kaftans, pashmina scarves (approx ₹73,000 to ₹6.99 lakh) and 24K gold Banarasi saris (₹3.97 lakh) make the collection. Apart from it saris will take front and centre at Bergdorf Goodman along with over 177 pieces in bags and other accessories alone (₹17,000 to ₹1.3 lakh).

 
By virtue of our race, it’s in our habit to  make instinctive judgments based on appearance and attire but actually the language of clothes is carefully coded as a result of thousands of years of social, cultural and religious lore, and the unspoken rituals that dictate what we choose to wear. 
 
As every sash and every part of traditional clothing has a social meaning attached to it  One can only comprehend the nuances of clothing of other societies by understanding their significance.
 
Cover image by The Hindu

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