Craft fair in Kashmir offers a chance to touch, try and test

A 15-day ‘Kashmir Haat’ craft fair, recently organised by Lieutenant Governor in the valley will also invite the demonstration of skills by the school of design, Srinagar besides giving a leg up to the local artisans of the union territory.

Joining a craft fair, market or pop-up shop gives artisans and craft people an invaluable opportunity for market research as it gives them the chance to directly engage with the customer hence the feedback can be used to integrate the contemporary designs.

Inaugurating the fair, Lieutenant Governor (L-G) Manoj Sinha said ” ‘Kashmir Haat’ is being revamped to provide the best ambience to locals and tourists for crafts, food, and cultural activities. People can explore the mystical world of Kashmiri art and savour the unique flavours of delightful local cuisines.”

With endeavours like revamping the Kashmir Haat, we are strengthening our commitment to providing market support to local artisans and weavers, govt is determined to provide new markets, creating sustainable livelihood for the local artisans, besides preserving the rich cultural heritage of Jammu and Kashmir,” mentioned L-G.

It is worth mentioning that though cultural activities at Kashmir Haat are sporadic,  authorities are keen to transform it into a Craft and Food Bazaar similar to the ambience provided by Delhi Haat. The initiative will certainly stand in the favour of tapping of the skills in art and craft and revive the age-old tradition of village market

Cover image by BusinessKashmir