Lucky Ali thrummed the strings for UNDP’s charity Concert

United Nations Development Programme (UNDP) India recently organised “Open Up India-Concert”, an initiative to raise funds for India’s informal sector workers, who have been affected due to Covid-19 pandemic.

Apart from timeless string of songs by Lucky Ali, “Open Up India-Concert” was also joined by Dj Nikhil Chinnappa and other musical artists like Vasu Raina, Raghav Meattle and Zephyrtone who also encouraged people to press on ‘Donate’ button to build forward better, stronger and change the lives of thousands of people who need support to get back on their feet.

The pandemic has affected the lives and livelihoods of people, particularly in the informal sector, where 450 million people, more than 80% of the labour force, works. With many doors and opportunities closed, it is time to Open Up our hearts and help people who have been impacted.

According to ILO, the most vulnerable are the rural entrepreneurs, sanitation workers, daily wage labourers and migrant workers whose livelihoods were severely hit and are still struggling to recover. UNDP has been working closely with Government and local partners to restore their lives and livelihoods since the beginning of the pandemic.

Commenting on the possible impact of the concert, Shoko Noda, Resident Representative UNDP India said, “Across the world, UNDP has been working on the ground to support the people who have been severely affected by the pandemic – most of them have lost their jobs, their loved ones, their homes and are struggling to cope up with these difficult times.”

“In India, we have reached out to more than 100,000 informal sector workers so far. Through this campaign and this music concert, we hope we will be able to raise enough funds so that we can reach out to more people who need us now, more than ever. I urge each one of you to support this campaign with your heart and your wallet,” added Noda.


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