Sensitising trainee civil servants about GI products

Ministry of Tribal Affairs in collaboration with Ministry of Culture will be organising a 2 day event called GI Mahotsav in the premises of Lal Bahadur Shastri Academy of Administration (LBSNAA) to demonstrate the various GI products across the country.

In a bid to instill the sense of awareness and sensitize the young civil servants  about the rich cultural heritage of India so that they can in-turn formulate policies that safeguard the interest of GI products in their region, a 2 day event will be held on 4th and 5th March 2021 in the precincts of being held in the premises of Lal Bahadur Shastri Academy of Administration, where the IAS probationers obtain the training.
 
Besides the exhibition and demonstration of a range of GI products, the Officer trainees will also get the opportunity to interact with artisans and producers to soak in the process like production, branding, packaging and marketing plan for the different regions.
 
Dr Rajani Kant, Padmashri will educate the Officer Trainees about the status of GI products across India and the process for GI tagging and also speak about the challenges faced by tribal producers and artisans in getting the tag on March 4, 2021.
 

LBSNAA is also engaged in marketing and promotion of GI products, along with other tribal handicrafts. TRIFED is also striving to identify the new products that can be brought in ambit of Geographical indication tag.

GI tagging has really been fruitful to an extent of democratising the local products among tourists as well, it also encourages the growers & artisans and motivates the marketers to expand their business both nationally & internationally.There are a welter of  Make in India products such as Mysore silk, Chanderi saree, Banarasi brocades, saharanpur woodcraft, pashmina shawls Pochampally, varieties of spices, Orissa Patachitra, Worli painting, Araku valley coffee, Kullu shawls, Jaipur blue pottery, and many more.

Besides exhibitions of crafts, the two day event will also present a culinary festival planned to showcase tribal culture and tradition practices.

Cover image by World Premium Product Limited

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