Tata Tea Premium Endorses 26 Distinct Hand painted Kulhad Designs
Collaborating with Tata Tea Premium under #DeshKaKulhad initiative, an artisan based startup has engaged artists from various regions of the country to accomplish the task of painting a collection of 26 distinct kulhad in distinct folk art designs.
More than its aesthetic merit, earthenware Kulhads are the sustainable and creative outlet in a society reeling under glut of plastic waste.
Regional artists from different regions will depict the historical events, food, festivals, culture and popular motifs of each State in various styles including Kalamkari, Gond, Madhubani and Kerala murals to leave an indelible impression of their respective province.
The feedback from artist is ulpfiting as the initiative has driven the sense of enthusiasm in the traditonal aritists as they get to work with most loyal and revered brand in India. TanjorAe artist Thalanki Rajagopal from Tamil Nadu is thrilled to recreate the iconic Mahabalipuram Shore Temple in Tanjore-painting style. It has created an interest among art lovers who want to know more about Tamil Nadu’s art history.
As per artist Piyali Sana haiing from Patua community of West Bengal there is a decline in orders during the pandemic, our families are happy to work on the kulhads as it helps us earn an income. She depicts the Howrah Bridge, Victoria Palace and the rickshaws of Kolkata in patua art which is made on cloth scrolls using natural dyes made from vegetables and other natural ingredients. She used to get regular orders to make patua designs on products such as T-shirts, bags, umbrellas, book covers, and lampshades before a pandemic cast a fateful spell.
A music video sung by Rituraj Mohanty takes you on a colourful joyride across the length and breadth of the country showcasing the hand-painted work of the local artisans.
Jay Odera, another artist from Gujarat embraces the opportunity to popularise the lesser-known pithora paintings from his region.pithora paintings are rich in imagery drawn from everyday life including animals (especially horses), instruments, and festivals which our ancestors celebrated with great aplomb.
Exhorting the people to buy the alluring piece of art Puneet Das, President – Packaged Beverages (India and South Asia), Tata Consumer Products asserts, “Kulhads are an intricate part of Indian culture across the country and most of us would have enjoyed an occasional kulhad waali chai, it is a chance for us to own a vibrant and colourful art collection as well as support the artisans.”
