Brave Conception: Dispatching Handmade Rakhi to Army Personnel

In these uncertain times, Habba, a Bengaluru based organisation has taken up the initiative ‘Jai Jawan Jai Artisan’ as an endeavour to pay tribute to the Jawans who are rooted to protect us at the frontiers, while supporting the artisans whose livelihoods have been affected by the pandemic. We hope to send 100,000 Rakhis to our Jawans, which will in turn restart the livelihoods of hundreds of artisans.,‘Jai Jawan. Jai Artisan’ is our endeavour to pay tribute to the Jawans who protect us unconditionally, while also supporting the artisans whose livelihoods have been affected by the pandemic.

Women from the NGO Himalayan Brooms in Uttrakhand’s  village  are engaged with rapt attention in braiding the threads of love as the Kumaon region has a significant number of men serving in the army and on this Rakshabandhan wear some of these rakhis. Apart from uttarakhand NGO is also associated with various artisans— three in Kutch, two in Tamil Nadu, one more in Uttarakhand, one each in Jharkhand and Bengaluru, and a collective that straddles Madhya Pradesh and Uttar Pradesh — that are part of Habba, an initiative of Bengaluru-based Rang De.It is thoroughly a not for profit initiative in which they intend to send around 1000 rakhis to four major army base before the start of online sales.

The campaign carries a message which says, “A thread that carries the prayers of all Indians from my side.” Its a commendable effort to help the artisans make their livelihood who have been reeling under the crisis. 

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