Artisans of Jammu & Kashmir, Assam & Uttar Pradesh to receive a leg up from DPIIT under ODOP
As artisan products showcased at Dubai Expo 2020 garner a fairly gratifying response, the center plans to collaborate with states promoting local products under the One District One Product (ODOP) initiative to enhance export capacity.
As a conducive step to boost to Centre and State collaboration in promoting products under the One District One Product (ODOP) Initiative – a State Conference was held on 21st January 2022 by the Department for Promotion of Industry and Internal Trade, Ministry of Commerce & Industry. The Conference was chaired by Smt. SumitaDawra, Additional Secretary, Department for Promotion of Industry and Internal Trade (DPIIT) was attended by Principal Secretaries and other key officers of the Industries Departments of all States.
Artisans and producers from all districts of Uttar Pradesh were promoted and assisted under ODOP. ODOP to work in close association with e-commerce players to support rural artisans in leveraging web-based sales. Nodal officers are to be appointed in every State to work hand in hand with the ODOP Initiative.
Uttar Pradesh has already set a template for states to successfully implement and take forward the goal of creating each district as a hub for economic development through the product synonymous with it.
As per PIB India, this was followed by a deep dive into the ‘Changing Narratives for the Manufacturing Sector in Jammu & Kashmir’ by Shri. Ranjan Prakash Thakur, Principal Secretary Industries, Jammu & Kashmir. Herein, the ODOP Initiative’s work in Jammu & Kashmir especially its successes in trade facilitation for walnuts and apples was discussed. The ODOP initiative’s facilitation of Jammu & Kashmir’s representation at the Dubai Expo 2020 and successful buyer-seller meets as well as focused trade discussions conducted therein were also highlighted. The rest of the states would also soon be facilitated to participate in events at an international level.
Smt. Swapna Debnath, Additional Director, Dept. of Industries and Commerce, Tripura outlined a roadmap for ‘Promoting remote districts and boosting local economy. This included a discussion on the successful collaboration between the State Govt and the ODOP Team thus far, and the next steps that would be taken to promote product development and exports from all the 8 districts of Tripura.
Some key suggetions referred to included design trainings for Molela artisans in Rajsamand District, Rajasthan; skill trainings for Muga Silk weavers from Kamrup, Assam, sustained year-year trade facilitation of Lakadong Turmeric from West Jaintia Hills, Meghalaya and the promotion of ODOP products from across districts and categories at international events such as the Dubai Expo 2020.
ODOP’s work in e-commerce onboarding and its close association with large e-commerce players to support rural artisans in leveraging web-based sales through dedicated storefronts for ODOP was also discussed.
A roadmap for further State engagement with the ODOP Initiative was put forward through the sharing of sellers’ data from the States, the ODOP team would take forward trade facilitation with buyer leads.
