As Indian crafts shimmer bright into her recent Spring-Summer 2023 collection available at the Tory Burch boutique, DLF Emporio New Delhi and online. The new T Monogram pop-up shop is dedicated to the classic pattern inspired by traditional Dutch Pennsylvanian quilting techniques.
The American designer who also has a proclivity for dazzling interiors claims her Indian connect, the brand’s cult designs and the her upcoming Mumbai store and how mirror and sequin work is at centre of her recent Spring-Summer 2023 collection.
Indian hand embroidery and sequin work by the artisans employed by Noida based Orange International – a long time collaborator with Tory Burch is featured glamorously in luxurious Indian Dresses silks and tunics.
Highlighting different cultures and crafts has always been interesting to Burch. According to her, “There is nowhere in the world that does embroideries and embellishments in a more beautiful way than I have found in India,” she adds.
Tory reminisces about her visit 13 years ago, when she spent six weeks travelling across Mumbai, Delhi, Jaipur, and Udaipur during the monsoons. “I love India, it’s just so incredibly beautiful,” she says. Her first trip to the country, however, was during her study-abroad programme, Semester at Sea, when she recalls going to Kolkata, “and spent many hours in line to meet Mother Teresa”.
Tory Burch actually ventured into the Indian market in partnership with Reliance Brands Limited (RBL) in 2021, with a flagship store (one of their 300 boutiques around the globe) in New Delhi’s DLF Emporio. The following year, they brought their T Monogram pop-up to Mumbai at The White Crow Pop up in Jio World Drive Mall, BKC.