All proceeds from the Star studded fashion fundraiser show Rewild’23, organised at historic City Palace of Jaipur in the realms of signature crafts go to the Nature Conservation Foundation.
Co-hosted by Princess Gauravi, the initiative led by The Anita Dongre Foundation inspired society to come together and amplify our efforts to preserve our planet’s extraordinary wildlife and pristine habitats.
Elephant sculptures made from Lantana, an invasive weed that affects the yield of animal fodder served as a backdrop for the show. The show stuck to its sustainability initiative with the bougainvilleas flowers taken from the palace grounds and used in the show being repurposed at various places like the dining table.
The show aligns with the Oscar winning short documentary ‘The Elephant Whisperer’, the idea seemed to be to narrate the poignant of innocent elephants through sustainable fashion.
Rajasthani techniques like block-printing, Kantha, gota-patti, and beadwork, in modern silhouettes, fall in the category of the designer’s signature techniques. The collection’s embroidery patterns were centred around nature and wildlife. From embellished bolero jackets to waistcoats and lightweight lehengas, the silhouettes in the modern, pret collection, acted as a canvas for the traditional botanical embroidery to shine through.
Models along with actresses dazzled in Anita Dongre’s lavish couture from between elephant sculptures that stood in the central courtyard of the palace, a splendid display of fashion and purpose that was all heart.
A visit to the splendid Princess Diya Kumari Foundation (PDKF) atelier at Badal Mahal, driven by women artisans skilled in Rajasthani embroidery served as a reminder of the brand’s values towards women empowerment and sustainability.
Recalling her jourger, designer Anita Dongre remicinsed the palace grounds where she met pichwai artist Lekhraj, with whom she has since gone on to collaborate on her pichwai couture pieces in 2012. So, the Rewild’23: Fashion For Good showcase was ultimately a full circle moment over 10 years in the making.
Dogre became the first-ever designer for whom the royal family opened the majestic gates to the pink-washed central courtyard of its 300-year-old home.