Sported by the likes of Harry Styles and Niall Horan, the boxy crocheted air-light shirts and embroidered shorts by Harago introduce Indian textile tradition in international waters.
It’s been a while, the founder and accidental designer of Harago, Harsh Agarwal has almost perfected the craft on men’s wear by reviving traditional embroidery styles into designing clothes that are as easy as they are meticulous.
Almost two years back, what started as a niche slow-fashion label after a chance rendezvous with the old trunk of heirloom saris of his Grandma has now revived the regional crafts like Sujini running stitch technique of Bihar where the artisans were not getting enough work and the craft was dying. The craft-focused menswear label taking a deep dive into the textile traditions of India is making international waves.
Harsh along with his sister started Harago after returning home in Jaipur from an internship at the UN headquarters in New York working with the Economic and Social Council and Refugee Commission. In New York he learned about sustainable fashion for the first time in 2016 after completing the economics and business graduate from Western University.