Local brands make foray into Amsterdam-based ‘Fashion For Good’ annual exhibition
Launched in 2017, with the objective of providing a platform where emerging sustainable fashion brands could come together in a pre-competitive manner to showcase innovative solutions. Fashion For Good welcomes the entry of three local Indian clothing labels this year.
The Laudes Foundation, Fashion For Good is a social venture for fashion and clothing innovation based out of Amsterdam that aspires to bring together various brands and startups using technological innovations and have the potential to usher change into one of the most polluting industries in the world.
A heritage building standing in the Rokin street in central Amsterdam has been turned into offices, which undertakes the task of documenting and amalgamating the information and knowledge shared by startups and it is put to public space in a museum, a tangible space and a sustainable apparel community. Three floors of the establishment are open for virtual tours at fashionforgood.com, visitors will get to see different sides of the industry with the Fashion For Good experience.
According to The Laudes Foundation, in order to see some perceptible changes in the fashion industry, collaborative effort. are needed as it’s hard for single brands to bring about change in their supply chain in individuality due to higher costs.
Like every year, the show, entitled ‘Grow’ focuses on biomaterials in which participants display their work and innovation done in the field of sustainable fashion.
As dyeing of apparels is one of the most worrisome factors in the fashion industry which contaminates the water bodies, Mumbai-based brand Deven Super criticals have devised a way of dyeing the textile without using water.
The technique of Supercritical fluid processing has been in use for almost two decades but its application in the field of textiles is a novelty. It reuses the carbon dioxide, already present in the atmosphere without any negative effects.
A supercritical fluid is any material above its critical pressure and temperature. “When carbon dioxide goes above its critical temperature, it works like a solvent.
Dye is infused into fabrics as opposed to being ‘coated on’ in traditional methods. This results in an improved quality of textiles with brighter, sharper, and longer-lasting colors in uniform shades.
Based out of Uttrakhand and Himachal Pradesh, Chlorohemp works with local farmers to extract hemp fiber. But the processing of the Strands of hemp which are lengthier than cotton or other fibers in rare spinning mills is capital intensive. Chlorohemp supplies global standard hemp fibers ready for spinning, to an international market.”
They aim to do that by developing large-scale integrated hemp processing units in India as we are lagging behind many countries in this area but the cultivation of industrial hemp in India was given a nod couple of years back.
Local indigenous communities in the Himalayan regions already use hemp fiber to make ropes, gunny bags, and the like. Fabric made of hemp is durable, breathable, and resistant to environmental externalities which makes it suitable for both summer and winter.
Based out of Boston and Delhi, Garviky Labs specializes in — creating ink out of carbon emissions. The brand is dabbling with Air-ink in areas of creative expression, art, inks, screen printing, and more.
They use a ‘Co2 interceptor’ that absorbs carbon dioxide from the atmosphere. Not only does it reduce the pollution in the atmosphere, but then, that captured carbon dioxide becomes a usable commodity to make new materials.”
Recently they have collaborated with Pangaia with brand ambassador Naomi Campbell. They are of the belief that it will inspire other big companies to look at carbon as a resource.
